Published on November 3, 2026

Mikayla Nogueira built her following on makeup, so when she launched POV (point of view) Beauty, a skincare line, the first products were designed to sit well under makeup. Color products have since been added, but in this article, we will be looking only at the skincare items and checking whether they are worth it beyond just working well with makeup.

Mikayla is one of the most polarizing creators in beauty. Ever since the 2023 mascara controversy, she’s attracted as much hate as she has fans. So it’s fair to ask: is POV actually good skincare, or just another influencer cash grab? There are currently six skincare-exclusive (more or less) products: Drench It, Drip It, Whip It, Chill It, and the two Snatch It treatments for face and eyes. As always, this is an ingredient analysis, not a product test. I haven't used these products, so I can't speak to texture, scent or how they wear under makeup — only to what the ingredient lists say.

How to explore the Function Distribution charts

Each product was run through the SkinClassifier, which scores the formula and breaks its ingredients down by function. If you want an interactive version of the function distribution pie charts below, copy and paste an ingredient list into the SkinClassifier to generate them. You can then explore which ingredients make up each section, what they do, and, for selected ingredients, access a full deep dive — also available through our Ingredient Dictionary.

---

Drench It Soothing Priming Milk

$34 | 150 ml

Classifier Score: 8.2

View full ingredient list

saccharomyces/rice ferment filtrate, water, glycerin, glycereth-26, butylene glycol, propanediol, 1,2-hexanediol, niacinamide, squalane, acetyl tetrapeptide-118, acetyl tripeptide-74 amide, palmitoyl sh-tripeptide-1 amide, palmitoyl sh-tripeptide-3 amide, lactobacillus/soybean ferment extract, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/rice ferment, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, sodium hyaluronate crosspolymer, allantoin, olea europaea fruit oil, adenosine, tocopherol, sodium hyaluronate, tremella fuciformis polysaccharide, polyglutamic acid, ceramide np, caprylic/capric triglyceride, simethicone, polyglyceryl-10 laurate, hydrogenated lecithin, polyglyceryl-3 methylglucose distearate, polyacrylate crosspolymer-6, hydrogenated phosphatidylcholine, ethylhexylglycerin, methyl glucose sesquistearate, sodium phytate, ethoxydiglycol, poloxamer 338, stearic acid, glycolipids, phytosterols, t-butyl alcohol, xylose, fructan

The first ingredient here isn't water — it's saccharomyces/rice ferment filtrate, which is popular among K-Beauty brands. Leading with it is a deliberate choice, and it sets Drench It up as a proper K-beauty-style essence rather than a watered-down toner. Niacinamide and squalane come right after the humectants, which is a good position for both. There are four peptides too, and the supporting cast is solid: two forms of hyaluronic acid, polyglutamic acid, ceramide NP, allantoin and adenosine. What holds the score back is mostly the long tail of the formula. There's olive oil in the middle of the list, and several ingredients near the end that don't add much. And if you're prone to fungal acne, the heavy use of ferments is worth knowing about. For an essence/toner, it's looking like a good option. It would be on my shortlist to try out.

---

Drip It Nourishing Glow Serum

$36 | 30 ml

Classifier Score: 9.5

View full ingredient list

water, glycereth-26, niacinamide, glycerin, panthenol, 1,2-hexanediol, propanediol, pyrus malus fruit extract, tremella fuciformis sporocarp extract, sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer, hydrolyzed sodium hyaluronate, lactobacillus/rice ferment, saccharomyces/potato extract ferment filtrate, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, lactobacillus/soybean ferment extract, lactobacillus/panax ginseng root ferment filtrate, resveratrol, limnanthes alba seed oil, oryza sativa bran oil, squalane, hydrogenated lecithin, moringa oleifera seed extract, sodium polyacryloyldimethyl taurate, silica, gluconolactone, polyglyceryl-10 laurate, sclerotium gum, pentylene glycol, polyglyceryl-10 stearate, ethylhexylglycerin, sodium phytate, citric acid, ethoxydiglycol, maltodextrin, poloxamer 338

This is the best formula in the line — and the SkinClassifier agrees. Niacinamide is the third ingredient, which puts it in a genuinely useful amount, and panthenol follows close behind. Then come four forms of hyaluronic acid in a row (sodium hyaluronate, sodium acetylated hyaluronate, sodium hyaluronate crosspolymer and hydrolyzed sodium hyaluronate), along with snow mushroom extract, which hydrates in a similar way. That's quite a hydration stack. When it comes to the "glow" part, there's not really anything beyond niacinamide that targets brightness and evens out skin tone, so the instant glow they mention most likely comes from the dewy finish of such a highly hydrating formula. The ferment blend and resveratrol sit in the middle, followed by a light touch of oils — meadowfoam, rice bran and squalane — to keep it from feeling stripping. There's gluconolactone, a PHA, but it's far down the list, so think of it as a hydrator and antioxidant rather than an exfoliant. And there's no fragrance and nothing that made me pause. On ingredients alone, this is the strongest formula in the line.

---

Whip It Hydrating Whipped Cream

$38 | 50 ml

Classifier Score: 8.1

View full ingredient list

water, glycerin, palmitic acid, butylene glycol, stearic acid, propylene glycol dibenzoate, cetyl ethylhexanoate, pentaerythrityl tetraethylhexanoate, helianthus annuus seed oil, 1,2-hexanediol, vinyl dimethicone, ectoin, butyrospermum parkii butter, ceramide ap, ceramide np, ceramide eop, ceramide ns, lactobacillus/rice ferment, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/soybean ferment extract, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, saccharomyces/potato extract ferment filtrate, resveratrol, saccharide isomerate, salix alba bark extract, hydrogenated lecithin, sodium hyaluronate crosspolymer, polyglutamic acid, beta-glucan, tocopherol, glucose, c14-22 alcohols, propanediol, caprylic/capric triglyceride, carbomer, arginine, c12-20 alkyl glucoside, acrylates/c10-30 alkyl acrylate crosspolymer, inulin, ethylhexylglycerin, alpha-glucan oligosaccharide, ethoxydiglycol, polyglyceryl-10 stearate, poloxamer 338, citric acid, sodium citrate, trisodium ethylenediamine disuccinate, xylose, fructan

Whip It is the barrier cream of the line, and the formula backs that up. Four ceramides (AP, NP, EOP and NS) appear together, alongside palmitic and stearic acid high in the list. Those are fatty acids your skin already uses in its barrier, so pairing them with ceramides makes sense. Ectoin is a nice addition, and it shows up relatively early in the list, ahead of the shea butter. Saccharide isomerate, beta-glucan and polyglutamic acid round out the hydrators. The thing that holds it back, though, is that it comes in a jar, so every time you open it, the resveratrol and other antioxidants in the formula are exposed to light and air, and will degrade faster than if it were in airtight, light-proof packaging. Nevertheless, it seems like a good pick for dry or compromised skin.

---

Chill It Plumping Water Moisturizer

$38 | 50 ml

Classifier Score: 9.2

View full ingredient list

water, squalane, niacinamide, isopentyldiol, 1,2-hexanediol, glycerin, panthenol, pyrus malus fruit extract, acetyl hexapeptide-8, palmitoyl pentapeptide-4, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, ceramide np, sodium hyaluronate, hydrolyzed sodium hyaluronate, sodium hyaluronate crosspolymer, sodium acetylated hyaluronate, saccharomyces/potato extract ferment filtrate, lactobacillus/rice ferment, lactobacillus/panax ginseng root ferment filtrate, lactobacillus/soybean ferment extract, saccharomyces/coix lacryma-jobi ma-yuen seed ferment filtrate, resveratrol, allantoin, arginine, triolein, sodium phytate, sodium acrylate/sodium acryloyldimethyl taurate copolymer, polyisobutene, propanediol, carbomer, tocopherol, ethylhexylglycerin, sorbitan oleate, caprylyl/capryl glucoside, ethoxydiglycol, butylene glycol, poloxamer 338, glyceryl dioleate, pentylene glycol, polyglyceryl-10 laurate

This one surprised me. Chill It is marketed as a light water-gel for oily and combination skin, but squalane is the second ingredient and niacinamide the third. That's a strong start, and squalane is light enough to suit oilier skin without feeling heavy. It also has the most impressive peptide line-up in the range. Acetyl hexapeptide-8 (sold as Argireline) and palmitoyl pentapeptide-4 (Matrixyl) are there, along with palmitoyl tripeptide-1 and palmitoyl tetrapeptide-7, the pair sold as Matrixyl 3000. All four sit high in the list, ahead of ceramide NP. Add panthenol, four forms of hyaluronic acid, allantoin and the ferment blend, and you get a moisturizer that does more than most gel formulas bother to. Between the two moisturizers, Chill It has the better ingredient list. And if I were to get only one product, personally, I would choose this one.

---

Snatch It Rejuvenating Face Ampoule

$42 | 30 ml

Classifier Score: 7.9

View full ingredient list

water, glycerin, glycereth-26, tripropylene glycol, propanediol, neopentyl glycol diheptanoate, butylene glycol, 1,2-hexanediol, propylene glycol dibenzoate, panthenol, polyglycerin-3, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, ocimum sanctum leaf extract, curcuma longa root extract, corallina officinalis extract, centella asiatica leaf extract, simmondsia chinensis seed oil, solanum melongena fruit extract, coccinia indica fruit extract, melia azadirachta flower extract, melia azadirachta leaf extract, sphingomonas ferment extract, adenosine, xanthium strumarium fruit extract, sodium polyacryloyldimethyl taurate, hydrogenated lecithin, hydrogenated polydecene, glyceryl acrylate/acrylic acid copolymer, dipropylene glycol, sodium acrylate/sodium acryloyldimethyl taurate copolymer, polyisobutene, ethylhexylglycerin, pvm/ma copolymer, glyceryl stearate, carbomer, sodium lactate, caprylyl/capryl glucoside, disodium edta, polysorbate 20, sorbitan oleate

The Snatch It line is built around PDRN, which shows up on ingredient lists as sodium dna. POV says theirs comes from salmon. Here it's the 12th ingredient, after a long run of humectants, solvents and emollients. PDRN is the trendiest ingredient in this whole article, but it's worth being realistic about it. Most of the research behind it comes from injections and in-clinic treatments, not from creams and serums applied to the skin. That doesn't mean it does nothing topically. It just means the evidence for this format is much thinner than the hype suggests. Beyond PDRN, there's ceramide NP, the Matrixyl 3000 peptide pair, adenosine and a long list of botanicals, from holy basil and turmeric to centella and neem. Notably, the ferment blend that runs through the rest of the line isn't here at all. And without it, what's left is a formula that leans more on a single buzzword ingredient than Drip It or Chill It do. Not bad, but not as impressive as the other products in the line.

---

Snatch It Eye Serum

$38 | 15 ml

Classifier Score: 7.7

View full ingredient list

water, dicaprylyl carbonate, glycerin, hydrogenated vegetable glycerides, tripropylene glycol, butylene glycol dicaprylate/dicaprate, limnanthes alba seed oil, propylene glycol dibenzoate, c14-22 alcohols, 1,2-hexanediol, cetearyl olivate, ectoin, pentaerythrityl tetraethylhexanoate, trimethyl pentaphenyl trisiloxane, sodium dna, ceramide np, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, arginine, curcuma longa root extract, acetyl d-lysinyl d-asparaginyl d-leucine, ocimum sanctum leaf extract, corallina officinalis extract, simmondsia chinensis seed oil, solanum melongena fruit extract, hydrangea macrophylla leaf extract, coccinia indica fruit extract, pueraria lobata root extract, phaseolus radiatus seed extract, lens esculenta seed extract, lactobacillus ferment lysate, glycine soja seed extract, ceratonia siliqua seed extract, canavalia gladiata seed extract, melia azadirachta flower extract, melia azadirachta leaf extract, sorbitan olivate, butylene glycol, pentaerythrityl tetraisostearate, glucose, c12-20 alkyl glucoside, carbomer, sclerotium gum, silica, hydrogenated lecithin, ammonium acryloyldimethyltaurate/vp copolymer, ethylhexylglycerin, dipropylene glycol, glyceryl stearate, sodium lactate, caprylyl glycol, polysorbate 20, tocopherol

Despite the "serum" name, this is really a light emollient cream. The top of the list is mostly emollients — dicaprylyl carbonate, hydrogenated vegetable glycerides and meadowfoam seed oil — and there's a silicone, trimethyl pentaphenyl trisiloxane, which likely accounts for the instant blurring POV promises. Ectoin is a good inclusion and comes before the PDRN. Sodium DNA itself is 15th, so the same caveat as the face ampoule applies. Ceramide NP and the Matrixyl 3000 peptides are here too, followed by a long run of botanical extracts, most of them present in small amounts. It's the lowest score in the line. At $38 for 15 ml, it's also the most expensive product per ml by a wide margin.

---

The Verdict

POV is clearly a skin prep brand, and the formulas actually reflect that. The products are hydration-first, built for layering, and mostly free of the fragrance and filler I expected from an influencer launch. The surprise is where the best formulas are. Drip It and Chill It are the standouts, and they're probably the least flashy products in the line. Meanwhile, the Snatch It treatments — the ones built around the trendiest ingredient — score the lowest, and lean on PDRN more than the rest of their formulas justify. If you’d rather not support Mikayla due to all of the controversies, that’s a completely fair choice. But if you’re wondering whether the formulas themselves are worth it, the ingredient lists make a solid case. They look well formulated and seem like they would suit a wide range of skin types. As always, this is an analysis of ingredient lists, not a product test, so I can't speak to how any of these feel on the skin or perform under makeup.